When the season is running out of time, it’s important to retain engagement with fans. And one of the ways to do so is by providing content for the off-season.
Challenges have been particularly helpful to talk about the clubs even when there’s no football to play. SSC Napoli is one of the examples, by producing content we helped localize in China.
We worked with the club on a “Buzzer Challenge” Series to provide fans with some interesting content during the off-season.