Polls, rivalries, different figures: it’s an election, but it’s not political. Bundesliga held a contest among the German mascots for Japanese fans.
The idea came from a Japanese election, which takes place every year. The J. League mascots enter the contest to win the award for the most likeable mascot.
We opted to start the same contest for Bundesliga, with the election starting on February 16th. The fans appreciated the initiative, with the rivalry between mascots already taking the stage on the Japanese Bundesliga’s account.